Filed in News Pictures

Aja Naomi King becomes the new spokesperson for L’Oréal Paris!

Aja Naomi King for L'Oréal Paris

Aja announced on social media today that she has become the new celebrity spokesperson for L’Oréal Paris! She also shared this beautiful photo to kickoff the campaign, which you can see in full here or in the gallery. Here are some details about the campaign:

Aja will star in TV, print and digital advertising campaigns for the leading global beauty brand beginning in the United States in early 2018. Her first campaign will be for True Match Lumi Glow, a new collection of five products designed to create an effortless and luminous glow – Glotion Natural Glow Enhancer, Glow Nude Palette, Shimmerista Powder, Glow Amour Glow Boosting Drops and Bronze It Bronzer. Following True Match Lumi Glow, Aja will be featured in campaigns for Hair, Skincare, as well as Cosmetics.

Additionally, Aja will serve as a presenter at L’Oréal Paris’ Women of Worth celebration on December 6, 2017. The annual event celebrates ten inspiring women who are making a difference in their communities across the country. Tapping into her steadfast commitment of inspiring others to see their own value, she will also be leveraged to drive moments of worth and empowerment for the brand through event appearances, social media promotion and campaign engagement.

Source: PR Newswire

Leave a Reply